AI-Powered Digital Marketing Professional Certificate

Sobre o curso

Master modern digital marketing strategies and learn how to use Artificial Intelligence to create content, understand audiences, improve campaigns, automate marketing tasks, and make data-driven decisions.

The AI-Powered Digital Marketing Professional Certificate is a comprehensive career-focused program designed to develop practical skills in digital marketing while integrating AI tools into everyday marketing workflows.

Throughout the program, you will learn how to build digital marketing strategies, create AI-assisted content, manage social media, develop advertising campaigns, generate and nurture leads, use email marketing, analyze marketing data, and improve campaign performance.

The program combines essential digital marketing principles with practical AI applications, preparing learners to use modern tools and strategies across businesses, agencies, e-commerce companies, and other digital environments.

Exibir Mais

Develop comprehensive digital marketing strategies.
Use AI tools in professional marketing workflows.
Create marketing content with AI assistance.
Develop social media strategies for businesses and brands.
Understand digital advertising and audience targeting.
Generate and nurture leads through digital channels.
Create professional email marketing campaigns.
Understand CRM and marketing automation fundamentals.
Apply SEO strategies to improve digital visibility.
Analyze marketing metrics and campaign performance.
Use AI to support marketing research and data analysis.
Develop marketing strategies for e-commerce businesses.
Measure and optimize digital marketing performance.
Build a complete digital marketing plan.

Conteúdo do curso

Module 01 — Digital Marketing Fundamentals
Understanding the Digital Marketing Ecosystem The Modern Customer Journey Understanding Target Audiences Digital Marketing Channels Building a Digital Marketing Strategy Setting Marketing Goals and KPIs

Module 02 — Artificial Intelligence for Digital Marketing
Understanding AI in Marketing Using Generative AI for Marketing Prompt Engineering for Marketing Tasks AI Tools for Marketing Productivity Using AI for Market and Audience Research Responsible Use of AI in Marketing

Module 03 — AI-Powered Content Marketing
Developing a Content Marketing Strategy Creating Content with AI AI-Assisted Copywriting Writing Marketing Headlines and Calls to Action Creating Content for Different Digital Channels Building an AI-Assisted Content Calendar

Module 04 — Social Media Marketing & Management
Building a Social Media Strategy Choosing the Right Social Platforms Creating Social Media Content AI for Social Media Content Creation Community Management and Engagement Social Media Metrics and Performance

Module 05 — Digital Advertising & Lead Generation
Introduction to Digital Advertising Understanding Paid Social Media Advertising Search Advertising Fundamentals Audience Targeting and Segmentation Creating Digital Advertising Campaigns Lead Generation Strategies Using AI to Improve Advertising Workflows

Module 06 — Email Marketing, CRM & Automation
Email Marketing Fundamentals Building and Segmenting Email Audiences Creating Effective Email Campaigns AI-Assisted Email Copywriting Understanding Customer Relationship Management (CRM) Marketing Automation Fundamentals Lead Nurturing and Follow-Up Strategies

Module 07 — SEO & Digital Visibility
Understanding Search Engine Optimization Keyword Research Fundamentals On-Page SEO Content Optimization Using AI for SEO Research and Content Building Organic Digital Visibility

Module 08 — Marketing Analytics & AI-Driven Optimization
Understanding Digital Marketing Analytics Key Marketing Metrics and KPIs Measuring Campaign Performance Understanding Conversion Rates and ROI Using Data to Improve Marketing Decisions Using AI to Analyze Marketing Information Testing and Optimizing Digital Campaigns

Module 09 — E-Commerce & Digital Sales
Understanding the E-Commerce Customer Journey Digital Marketing for Online Stores Product Marketing and Positioning Customer Acquisition Strategies Conversion and Customer Retention AI Applications in E-Commerce Marketing

Module 10 — Professional Digital Marketing Project
Developing a Complete Digital Marketing Strategy Defining the Target Audience Creating an AI-Assisted Content Strategy Planning a Digital Advertising Campaign Developing an Email Marketing Strategy Selecting Marketing KPIs Presenting the Final Marketing Plan